Character Ideas

A series of characters that are meant to be used as tattoos demonstrate the idea of character ideas

Alan Watt

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The best character ideas do not arrive fully formed. They arrive as a series of questions. Who is this person? What do they want? And what do they actually need? 

When the plot starts to feel mechanical, these questions will guide you to the truth. The drama you’re seeking does not lie in manufacturing the next problem to throw at your protagonist, but in exploring the dilemma besetting them.

In this article, let’s explore how to stop forcing the narrative by allowing character to suggest plot. And finally, I want to give you a Story Weapon to help you discover the dilemma at the heart of your story.  

To generate compelling character ideas, you must build from the inside out by pairing a universal primal desire (such as belonging or validation) with a specific false belief. This internal friction creates a profound psychological paradox that naturally suggests your plot; as your secondary characters mirror and challenge the protagonist’s dilemma from different angles, your narrative stops feeling episodic and moves seamlessly toward an inevitable, character-driven climax.

The trap of the “character questionnaire”

The biggest misstep writers can make when developing a character is beginning on the outside and working in. 

You might fill out a character questionnaire to determine their eye and skin color, choose their job, their favourite music or band, and find one random quirky habit (like chewing on paper clips), hoping this all makes the character feel “real.” It is rare, however, for this approach to create a character that will drive your narrative to the end. 

Truly compelling characters don’t start with defining physical attributes. Instead, they are born from a dilemma

Every significant dilemma has two ingredients: a powerful desire, and a false belief. Before determining how your protagonist takes their coffee, you should understand what your protagonist craves most in the world, and what lies they tell themselves about achieving this. Only then can you reveal the most vibrant version of your story. Show us how your protagonist responds to these desires and beliefs, and we will start to care about them.

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What is your character’s primal desire?

Build your protagonist’s soul before spending time on their physical appearance. The internal self is the most important aspect of your character.

All your characters have a powerful desire. I am not referring to your character wishing for a new bicycle or magic ring. I am talking about basic, fundamental human wants such as belonging, being connected, survival, having a purpose, or needing to validate oneself.

When you take a physical action (e.g., getting the magical ring) and tie that into a primal desire (e.g., securing peace for their homeland), everything they do becomes important. When you connect each action they make back to their underlying desire, that creates a strong character.

The underlying desire for your main character should be something primal — universal — that your readers and viewers will have experienced at one time or another in their lives. 

To develop a deep emotional connection with your audience, develop your protagonist’s goals in a way that makes their personal dilemma something others can relate to. 

Example: Fight Club

The anonymous narrator was not motivated to form an underground fight club because he wanted to do that. He desperately needed to find a feeling of identity and belonging.

What is your character’s misguided worldview? (false belief)

A woman looks into a concentric plastic globe to suggest misguided worldviews in character ideas

Once you connect to your protagonist’s primal desire, notice the false belief they connect to it.

False beliefs are the lies your protagonist tells themselves about how to get what they want. It’s usually based on the flawed reasoning that a tangible, external accomplishment will completely repair a deep, internal wound. 

To create a false belief for your character, simply use the following template:

When [your character achieves their external goal], I will finally [what they want]. 

Example: When I leave Bedford Falls, I will have a wonderful life.

While there is nothing inherently bad about wanting to relocate, when the character links the act of moving to another physical location with the abstract idea of having a wonderful life, they misunderstand their true purpose. Even if they achieve their goal, they’ll soon discover they’re still unsatisfied. Their sense of being trapped stemmed from an internal issue all along.

The false belief you’ve created is the vehicle of your character’s arc. Your protagonist will defend their false belief strongly throughout most of the story. 

The climax of your book or screenplay is not merely the point at which your protagonist wins a battle or solves a mystery. It is the precise moment their false belief shatters, thus necessitating a new way of thinking.

Build the central contradiction (paradox)

A woman laying on a paradox staircase suggests that a central contradiction is established in character ideas

Locate your protagonist’s “pulse,” their true emotional core, by taking their most basic (and therefore, most primal) desire and linking it with their biggest fear. This establishes a central contradiction. 

It takes the primal desire and the false belief and weds them into an unsolvable dilemma.

✒️ Writing Exercise

Write for five minutes on the following prompt from your protagonist’s perspective:
“I want _______, but _________.”

Here are some examples:

  • “I want to be fulfilled, but I believe that only comes from external wealth and status.” (Jerry Maguire)
  • “I want connection and belonging, but I’m afraid to show people who I really am.” (Catch Me If You Can)

Once you create a contradiction within your character, you’re doing much more than defining how your character feels about themselves. You’ve created internal conflict that will drive the rest of the story.

If your protagonist only has a problem, they can usually solve it by getting better information, getting more money, etc. But if your character has a contradiction? There’s nothing they can do that will eliminate the issue without creating more issues.

Your protagonist cannot resolve their inner contradictions until they release their false beliefs. Those false beliefs are their true enemies, not the villains and/or circumstances of the story.

This creates tension in every scene. Your characters’ struggle between clinging to their current worldview or eventually breaking free from it ultimately determines where the plot goes. You don’t need to force the progression of the story. The internal struggles of your protagonist do it for you. Your only job is to create worthy antagonists in order to create escalating stakes for your protagonist to struggle against.

Character test

Ask the following questions to see if you have a strong character.

  • What do they want?
  • What are they afraid of?
  • What would they never do?
  • What could make them do it anyway?

If you can answer those questions clearly, you’re well on your way to creating a powerful character.

Mirror the conflict in all of your characters

Characters walk by a glass house to suggest that the entire world is mirrored in the story of one's character ideas

One common mistake I see from writers in my workshops is treating secondary characters as nothing more than extras. They’re not just there to fill space. They too are functions of your dramatic question. 

You might give them a quirky personality trait or a bizarre backstory, hoping that will somehow create an impression. But to create a truly cohesive story, your characters should constellate around the same dilemma. In other words, every single character in your story shares the same primal desire. In fact, it is this uniformity of desire that creates the conflict in your story. This primal desire is how your theme gets explored.   

All of the main characters in your story, including the antagonist, are battling against a slightly different form of the very same fundamental drive, and they are all operating on their own false beliefs on how to get there.

Example: The Godfather

In The Godfather, the core dilemma is a choice between loyalty to tradition or loyalty to their own individual values. Michael is torn between his allegiance to his mafia family and his wife. And he isn’t the only one who is experiencing this struggle. Both Vito (loyalty to traditional values) and Kay (loyalty to Michael) are also grappling with this decision.

This doesn’t mean that your characters share identical plot goals. In fact, it is often the opposite. If your protagonist associates “success” with attending a top-tier school, then your secondary character may associate “success” with being a model parent, whereas your antagonist may associate “success” with having raw wealth. It is the same lens, and each character approaches it differently.

When your secondary characters mirror the conflict, every relationship becomes a new angle on the same question. The story stops feeling episodic and starts feeling inevitable. Give each character a different answer to the protagonist’s dilemma.

Your story weapon: What they chase vs what they lack

If you don’t have a clear dilemma yet, ask your protagonist to answer (in a word or a phrase) these two simple questions:

  • I want _____________.
  • I need _____________.

What your protagonist desires is outside of themselves, ie: to be free, to be successful, to be validated, to feel connected. But what your character needs is something within. It is the internal void that your character lacks (self-respect, forgiveness, etc.).

The gap between these two things is where your story resides.

Once you deeply know your characters in this way, you will never have to push them into forced scenarios to move the story along. Let their external goals collide with their internal needs, and watch as things unfold.

With a strong dilemma set in place to drive your characters, and worthy antagonists for them to struggle against, you can continue to build their unique character traits such as: quirks, weaknesses, flaws, limitations, strengths, advantages, skills, relationships, motivation, philosophy, work/hobbies, and physical appearance. You can explore ways to create full character profiles here

Let your characters be imperfect. Allow them to choose incorrectly in pursuit of their primal desire. The space between what your characters pursue and what they lack is the most powerful vehicle you can use to generate momentum for your story.

FREE STORY DILEMMA GUIDE: Every great story begins with a dilemma. If your plot feels unfocused or your tension falls flat, this FREE Dilemma Guide will help you identify, explore, and sharpen your protagonist’s central dilemma to reveal the most dynamic version of your story.

Alan Watt

Writing Coach

Alan Watt is a bestselling novelist and filmmaker, and recipient of numerous awards including France’s Prix Printemps. He is the founder of alanwatt.com (formerly L.A. Writers’ Lab). His books on writing include the National Bestseller The 90-Day Novel, plus The 90-Day Memoir, The 90-Day Screenplay, and The 90-Day Rewrite. His students range from first-time writers to bestselling authors and A-list screenwriters. His 90-day workshops have guided thousands of writers to transform raw ideas into compelling stories by marrying the wildness of their imaginations to the rigor of story structure.
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