How to Publish a Book

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Death to Stock - A woman next to a child by a curtain, suggesting a kind of play in reinventing fantasy tropes

Fantasy Tropes: How to Reinvent Familiar Stories

Fantasy tropes have a reputation problem in some crowds. Say the words “chosen one” or “Dark Lord” to a room...

A picture of towering skyscrapers suggest the metaphor of success offered by good self-publishing companies

A Guide to the Best Self-Publishing Companies

If you’ve started searching for the best self-publishing companies, you’ve probably noticed something interesting. Every platform promises something different. One...

A drawing of different facets of a character's face as a stand in for character sketch in writing

Character Sketch: Going Beyond Appearances

A character sketch is one of the first steps to understanding who it is you’re writing about. It’s important to...

A high quality paper with fine handwriting on it beside a typewriter to suggest formal diction

How to Use Formal Diction in Storytelling

When you read a line spoken in formal diction such as, “I regret to inform you that your services are...

Someone working hard at a desk to suggest how to write suspense

How to Write Suspense

Suspense is all about what might happen.  It’s not the moment of danger itself that evokes suspense, but the growing...

A woman in bed late at night suggests a seeker archetype may have a dark side too

The Seeker Archetype: Writing the Restless Character 

The Seeker archetype is a character beset by a divine discontent, an inner yearning for something just beyond their reach....

A designer holding up different color tiles to decide on how to design something, visual simile for book cover design schema and process
Blog
Alan Watt

Book Cover Design

Make your book stand out with professional Book Cover Design. Learn how to use color theory and intrigue to capture readers at first glance.

Read More »
Someone reading a book in the darkness at a café on a very sunny day, emotional themes of relaxedness
Blog
Alan Watt

How to Publish a Book

Master the path to publication. Learn how to polish your manuscript, query literary agents, handle rejection, and weigh the pros of self-publishing.

Read More »
author with a pen in the air with a book over her hand to suggest the incognito nature of a pen name
Blog
Alan Watt

A Guide to Pen Names

Create a powerful tool to protect your personhood and work with a pen name, but establish it intentionally and early in your career in order to use this device of authorship cleverly.

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Recent posts

A serene scene of a person standing on a wooden dock over calm water, evoking solitude in how to self-publish a book

How to Self-Publish a Book

On the topic of self‑publishing, conversations tend to involve the same handful of outcomes. You might have heard how Andy...

Literary agents are often one of the main factors in the success of your book. Pictured is a literary agent alone in a conference room working hard on getting your book published — cool corporate lighting

Literary Agents: Steps to Securing Representation

Literary agents serve as the link between writers and the publishing houses that print and market their books. They’re often...

A designer holding up different color tiles to decide on how to design something, visual simile for book cover design schema and process

Book Cover Design

Make your book stand out with professional Book Cover Design. Learn how to use color theory and intrigue to capture...
Featured image for A Writer's Guide to Amazon Author Central that puts the amazon logo on a gradient of the Alan Watt website colors to suggest that our website takes a different approach to breaking down the ins and outs of amazon author central

A Writer’s Guide to Amazon Author Central 

Boost your book sales by mastering Amazon Author Central. Learn to curate your brand, use Kindle marketing tools, and connect...
Someone reading a book in the darkness at a café on a very sunny day, emotional themes of relaxedness

How to Publish a Book

Master the path to publication. Learn how to polish your manuscript, query literary agents, handle rejection, and weigh the pros...
author with a pen in the air with a book over her hand to suggest the incognito nature of a pen name

A Guide to Pen Names

Create a powerful tool to protect your personhood and work with a pen name, but establish it intentionally and early...
What is the Book Market Looking For

“What is the Book Market Looking For?”

“What does the market want?” I hear this question frequently from first-time novelists, as if there’s some secret, as if...

Building a Body of Work

Building a Body of Work

I remember one day over twenty years ago when I was bellyaching to a friend of mine about how nobody...

Opportunities in Self-Publishing

Opportunities in Self-Publishing

  The goal of every first-time novelist or memoirist is to see their book between covers. The paradox is that...